BillMyParents Button

Late in 2010, BillMyParents Inc. dropped its signature internet button, which placed parents in the middle of transactions of their teenage children.

It worked like this:

Kids check off items they want to buy on an eCommerce or social media website. Parents approve those purhcases. And, voila, a payment is made.

The San Diego company, however, decided to lose the technology in favor of its prepaid SpendSmart MasterCard.

BillMyParents head Mike McCoy says it’s been a smart move. You can read my @AmerBanker story to find out why, here, when it’s posted.

It's a Very Smart Card

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