When Banks Look Like The Good Guys

From @AmerBanker:

Some people go to college to prepare for their futures. Others go to party. This holds true for financial services companies as well as students.

Banks and non-banks alike are wooing colleges by offering financial aid disbursement services (think the checks from the administration your kids used to get in the mail for books and food). Such deals give financial institutions a foot in the door, allowing them to market a range of ancillary services, from dual function student ID debit cards to checking accounts.

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