Kansas’ Fidelity Bank Goes Hollywood

From the Wichita Eagle:

They used four helicopters in the shoots, spent 137 hours of shooting time with the world’s fanciest cameras. They worked straight through five weekends, produced 33 hours of video … to make what so far is only one minute of commercial.

As banks do their best to rehab their delicate images, community banks will do whatever they can to separate themselves from their larger, misbehaving counterparts.


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