Dwolla launched a non-technical API for managers seeking to make a business case for its alternative payments network.
The Des Moines company is making a marketing move in opening up its software to outside developers.
While actually integrating with your API might be a technical endeavor, much of the business decision around using your API will most likely be made by a non-developer. Make sure your API speaks more than just geek, and reaches as wide an audience as possible.
With this latest decision, the company is making it even clearer that it wants to work directly with banks, rather than against them.
Dwolla has already launched a bi-latteral bank transfer system, FiSync, that claims to be a faster alternative to the ACH network.
(@TechCrunch) July 16, 2012