In a series of videos stemming from one interview earlier this month, I chat with Amex’s chief of enterprise growth, Dan Schulman.
American Express has ambitious plans for Serve, Dan Schulman, group president of enterprise growth explains.
Why Amex Prefers a Closed Loop
A closed loop can help eliminate spam and unwanted marketing messages, according to Dan Schulman, group president of enterprise growth.
This summer, I wrote a longer story about Schulman and Amex’s Serve strategy for American Banker Magazine.