GoBank

From @AmerBanker:

After months of internal testing, GreenDot (GDOT) is rolling out a beta version of its mobile consumer checking account, the aptly named GoBank.

The launch of the iPhone and Android app is the culmination of several acquisitions, including the purchase of Bonneville Bancorp in Provo, Utah (now Green Dot Bank) and geolocation company Loopt.

The test puts the prepaid card company in the same league as Simple (formerly BankSimple), which is itself in beta; Movenbank, which plans to launch in late February; and American Express, which is marketing its Bluebird fee-less, prepaid account with Walmart.

What sets GreenDot apart, asserts chief executive Steve Streit, is the company isn’t relying on a third party to hold its customers’ deposits.

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