For Salty Pimp, It’s Square On The Counter

20091008-saltypimp.jpg

There are few things that can dull the taste of chocolate soft serve, dripping with dulce de leche, dipped in chocolate and coated with sea salt and served on a cone. At Big Gay Ice Cream, It’s called a Salty Pimp.

And for the owners, perhaps the only cost that could sour the taste might be how much they’re paying for their point of sale system — sometimes as much as $9,000 a machine (you know, the ones that sit on the counter and are attached to a card swiper).

That’s perhaps why this brick and mortar store in the East Village is using Square to accept card and manage cash.

From @AmerBanker (Spring 2011):

Square Inc., an early and successful contender in mobile payment acceptance, has launched a new system that it says can replace a traditional cash register.

Square’s earlier card reader was focused on small merchants, such as vendors at a farmer’s market, that might not have the ability to use a full point of sale terminal.

In this way, the San Francisco company was attempting to fill a void in the market. Its new Square Register app instead takes aim at the established payment system — its promotional video even depicts a user removing an old, bulky cash register to make room for an iPad.

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