The Follow-Up: The One Thing Banks Should Never Do on Facebook and Twitter

From @AmerBanker:

On the surface, Facebook and Twitter are a bank marketer’s dream.

Access to millions of people through a single social login process (whereby users don’t need separate passwords and usernames for their Internet bank accounts). All of your customers right on the platform. And aid in registering and creating new online accounts.

But after both social networks admitted this month that they have been the targets of malicious attempts to hack their systems, bankers could soon adopt a new mantra: Don’t use Facebook’s or Twitter’s sign-on services, no matter how appealing either seems.


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