Google’s revamp of its popular Gmail service might be a play to better push the search engine giant’s Offers.
Today, the Menlo Park, Calif. company changed the way Gmail is displayed — separating out social and promotional messages from notes from friends with tabs.
There is certainly a financial incentive for Google to push offers.
Advertisers pay Google 80 cents to 85 cents per click… If Google could show that a click resulted in a direct sale, then the payment would jump to $8. The problem for Google is that 70 percent of its clicks result in an offline sale, which can’t be tracked.
Already, Google Wallet is a method that attempts to close this marketing loop — something that perhaps Google’s foray into wearable computing, Glass, might be trying to achieve, as well.
Still, does anyone have any thoughts on whether this change to Gmail might be a trojan horse to Offers?